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Welcome To The New Hennig Worldwide

September 01, 2016

Chicago, Illinois: Throughout 2016 Hennig has been conducting a global rebrand that will launch at IMTS 2016. In line with the strategic direction to increase global responsiveness Hennig has developed a new website to improve the digital experience for machine tool builders and users across the globe. Visitors of the new website can now quickly identify, select and request a quote, for any of the machine protection, facility safety, and chip & coolant management systems offered by the entire Hennig network. Rebranded brochures and marketing collateral will be available in five languages from a consistent worldwide domain at www.hennigworldwide.com. 

Hennig has been around since the 1950’s so why rebrand? Hennig marketing director, Nick Goellner, shares his thoughts “I’ve been wanting to rebrand since I took the job. When I started in this position, each of our global locations had a separate version of an outdated Hennig website. It created a lot of confusion. We’ve been working hard as an organization to connect our global network to become more responsive and more collaborative. We wanted our brand to consistently express the unique value we bring to the metalworking industry wherever the visitor may be in the world”. “Dietmar Goellner, Hennig CEO, comments “The launch marks a major milestone in an extensive rebranding process that has been focused on globalization, speed, and responsiveness. We felt IMTS 2016 was the ideal time to launch the rebrand and we wanted the industry to experience our evolution to become more responsive and customer-centric.”

What can the industry expect from the rebrand? Hennig launched the improved customer experience through the creation of valuable product content, but also educational and insightful content for visitors who are in a research stage. The new Hennig Worldwide is a valuable destination for visitors who need a quick response on product or service related inquiries, but also for visitors who simply want to learn more about industry best practices related to machine protection, facility safety, or chip and coolant management. The new Hennig worldwide features many new content tools and resources that visitors can use to learn and improve their businesses.


Hennig Worldwide is a family owned-global industrial manufacturer serving the metalworking industry with products centered on machine protection, chip and coolant management and facility safety.